kcw began by refining the logo and
developing the new tagline, letterhead
and stationery and overhauled their
existing print collateral to reflect a
morestreamlined and professional
position in their market.
As the client began to receive positive reactions to their new look, they recognized the importance of updating the other elements of their marketing materials.
kcw next developed new brand messaging which was integrated in a custom-designed trade show booth.
Because the company markets to a wide variety of industries,
a modular display structure was selected and an assortment of graphic panels created that would allow COT-Puritech to swap out images appropriate for a given audience.
For added flexibility, kcw developed a series of banner stands that could function side by side or independently. To complete the marketing makeover, the company’s new brand elements were applied to its fleet of trucks.
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