Congressional Quarterly (CQ) has a long
history
on Capitol Hill and is highly
respected in its
industry. It is a strong
brand and recognized
leader
among
publications providing
important
information to Members of
Congress and policy
makers.
At one time,
they had
essentially
been the only
publication targeting Capitol Hill and, as a result, marketing of the pulication was not a priority. As competition arrived, CQ recognized that a more updated look to their marketing materials could help increase their advertising revenue and extend their appeal to advertisers outside Washington, D.C. Beltway.
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