kcw researched CQ's main
competitors
to compare both
image
and offerings.
Several
brainstorming
sessions were
held
with CQ personnel
to identify
marketing
objectives that
would
influence the creation of the new corporate look. The solution was a cohesive, multi-component media kit that was modern and clean, yet classic and conservative, providing the updated image CQ desired. Elements included:
- Pocket folder with logo embossing
- Corporate brochure
- Three advertising rate cards
- Two sales fliers
- Presentation templates
|
