kcw developed a design concept that
spoke to ExxonMobil's employees.
Using an automobile theme, with a
banner headline of "Putting You Back
in the Driver's Seat," the portal was
explained by relating its compents to various car parts:
- ExxonMobil Portal: Dashboard
- Contact Management System: Car engine and pumping gas
- Stastical Package: Service station diagnostic machine
kcw's creative, eye-catching illustrations captured the automotive theme and the portal's value to ExxonMobil customers. The major functions of the portal were clearly and simply described and Web site screen shots were featured to reinforce it's look and capabilities. |
