kcw can implement your marketing strategies and creative elements through a wide range of effective and creative tactics, all of which can be viewed below.

Advertising

Good advertising should capture ideas creatively and inform and motivate its audience. It should be on-target strategically, as well as speak to its target market. Kensington Creative works closely with you to fully understand your objectives. We then create innovative print advertising that captures the image, features, and benefits of your products and services.

The result is, well… results.

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Public Relations

A critical element to the “marketing mix” is public relations. PR is an effective and relatively inexpensive way to communicate information about your organization and its products and services. It also provides unique ways to differentiate you from your competition. You can use PR tactics such as press releases, speaking engagements, seminars, and articles to:

• Announce company news in a meaningful environment
• Keep your organization top-of-mind to the public and your industry
• Elevate your organization’s image as a thought leader in your industry

Kensington Creative can work with you to develop a cost-effective PR campaign that will maximize the impact of your message.

Direct Marketing

Direct Marketing allows your company to create one-on-one relationships with your clients, motivate response, and determine the success of each element of each campaign. Whether direct response marketing is executed through direct mail, e-mail, or television, it is a unique and quantifiable marketing vehicle that allows you to not only promote your products and services, but also communicate and gauge reactions to a “call to action.”

Kensington Creative has extensive experience in each stage of direct marketing development:

• Strategic vision
• Creative design
• List selection and acquisition
• Print production
• Mail house services

Kensington Creative’s expertise in both creative development and production makes our process easy, cost-effective, and turnkey for our clients.

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Exhibit Design

kcw’s expertise in designing trade show exhibits and managing conferences ensures your company puts its best foot forward, maximizing the sales potential of your trade show participation.

We can help with a full range of trade show materials and services:

• Customized design and production for high impact exhibits
• Consistent company and brand image in exhibits, displays, and signage
• Flexible and functional designs for a wide range of exhibit spaces
• Event coordination and management:
  
• Theme development
• Entertainment
• Accommodations
• Receptions
• Transportation
• Set up/tear down

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Sales Collateral

Your company’s sales collateral is paramount to effectively communicating the key features and benefits of your products and services. These materials are core to your sales efforts, whether presented live by a salesperson or mailed to your clients.

Kensington Creative works closely with you to fully understand your products or services and their features and benefits. We then develop sales collateral that captures your message in a creative and compelling way, making the sales process easier and more effective for your entire organization.

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New Media/Web

The Internet has opened up a new dimension to marketing and communicating with your clients. Your Web site is an extension of your marketing and sales efforts and should reflect your brand, extend your image, and communicate key information about your company and products.

At Kensington Creative, we combine our extensive talents in marketing strategy, graphic design, and copywriting to create Web sites that integrate your marketing communications efforts and are:

• Easy to navigate
• Compelling
• Graphically appealing
• Consistent with your image and strategy
• We also offer advanced backend capabilities

In addition, kcw can create effective and informative CD-ROMS, as well as powerful corporate presentations, leveraging the exciting marketing communications capabilities that new technologies provide.

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Package Design/Kits

Sometimes it’s not only what you say, but how you say it. Creative packaging of products, sales materials, promotional items, and press mailings can set you apart, supplying the “wow” that gets your company and products noticed. Innovative packaging can also reduce costs, increase functionality, and provide operational efficiencies.

Kensington Creative can develop a wide range of packaging to meet your objectives and budget, from high-end, creative kits to cost-efficient shipping cartons:

• Business-to-business packaging
• Sales kits
• Promotional packaging
• Sampling kits
• PR mailings/media kits

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Promotional Items

Branded promotional items reinforce and extend your brand, increase brand awareness, and serve as a call-to-action from your customers. They are a “must have” for trade shows and are an effective means of complementing marketing campaigns and creating goodwill.

kcw can create promotional items that are interesting, unique, functional, and fun—sure to be a hit at your trade shows and make an impact on your customers.

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